Concurs | MiniPortal pentru studentii de la marketing

Cum sa NU faci un branding de oras

Un studiu de caz powered by Primaria Iasi - oras propus a fi Capitala Culturala in 2012. (?!?)

Acum cateva saptamani s-a trezit directorul Direcţiei Strategii din cadrul primăriei sa organizeze un concurs…. fara un regulament oficial.

Apoi a trecut timpul si nu au mai dat nici un semn, timp in care au aparut reactiile participantilor.

Astazi 23 noiembrie apare in presa cum ca nu a fost ales nici un castigator pentru ca … nu au indeplinit conditiile.

Si aici trebuie urmarite comentariile participantilor, care spun foarte corect ca daca nu exista regulament cum poate fi el incalcat?

Ideea principala nu este ca reprezentantii orasului nu au avut ce alege din lucrarile unor simpli cetateni ci faptul ca se vrea sa se creeze un brand de oras, care sa mai ajunga si capitala europeana FARA a se apela la o campanie

adevarata, la niste profesionisti in branding.

Cand vrei sa creezi un brand, trebuie sa incepi cu propriii angajati, sa ii respecti si ii faci sa se identifice cu brandul;

asa cum inca in Administratia Publica din Romania NU se face.

Cam mare diferenta intre strategiile romanesti si cele din … Atlanta, ca tot am mai discutat despre acest oras.

23 Nov 07 | brand, concurs, stiri, studiu de caz | Read on | Comments (0)

Online business simulation - L’Oreal e-Strat 2008

Am aflat destul de tarziu despre acest “concurs” simulare de business de la L’Oreal, denumita e-Strat asa ca daca vreti sa formati o echipa de 3 care sa participe trebuie sa va inscrieti in urmatoarele 3 zile, cand e deadline-ul.

Este o simulare online, la nivel global, unde cele 1700 de echipe care vor trece in runda a 2 (din 5 runde in total) . Nu am avut timp sa rasfoiesc foarte mult site-ul dar am remarcat ca acest concurs este impartit in 2 undergraduate si MBA, si de asemenea am vazut ca exista si un concurs dedicat profesorilor.

Tin doar sa mentionez:

You will translate your strategy into critical decisions about all aspects of the company: pricing, production volume and capacity, research and development, marketing, advertising, brand positioning and diversity & equity… In each round, you will have more than 30 charts and graphs to analyze. You will be asked to make over 150 decisions!

Mai multe despre simulare aici:

Mult succes tuturor.

23 Nov 07 | business, concurs | Read on | Comment (1)

Ursus organizeaza concurs pe teme de marketing - URSUS4Students Challenge

URSUS Breweries a lansat programul “URSUS4Students Challenge”, gandit si implementat cu ajutorul agentiei Mercury360. Este vorba despre episodul pilot al unui program amplu pe care URSUS Breweries vrea sa il desfasoare incepand cu acest an si care vizeaza sprijinirea, antrenarea si motivarea studentilor care isi doresc o cariera in domeniul marketingului.

Proiectul demarat astazi este un concurs pe teme de marketing si un pretext pentru ca cei mai talentati studenti sa conceapa solutii proprii la briefurile din concurs, sa se intalneasca cu oameni de marketing din URSUS Breweries si sa fure cat mai multe din secretele meseriei de marketer in industria berii. Nu in ultimul rand, este o ocazie ca cei mai buni sa castige o excursie la unul dintre sediile central-europene ale SABMiller.

Prima etapa a concursului “URSUS4Students Challenge” este inscrierea aplicantilor pe baza CV-ului si a unui eseu pe o tema actuala in marketingul local din industria berii. Pasionatiii de marketing se pot inscrie pana la 30 noiembrie pe www.ursus4students.ro.

Castigatorii acestei etape vor intra in faza a doua a selectiei si vor participa la competitia desfasurata la Snagov in compania reprezentantilor departamentului de marketing URSUS Breweries. La Snagov se va lucra in echipe, pe un brief real, sub observatia reprezentantilor URSUS Breweries iar cei care vor veni cu cea mai buna solutie la problema din brief vor cistiga excursia la unul dintre sediile SABMiller din Europa Centrala.

ursus students chalenge

- Succes la toti cei care vor participa.

- Nu uitati de termenul limita 30 noiembrie

via cornel, via IQads

21 Nov 07 | concurs, general, stiri | Read on | Comments (0)

Concurs 500 USD - 50th Anniversary Theme - GBBN Architects

*Pitch title > 50th Anniversary Theme - GBBN Architects

Brand name > GBBN Architects

Product/service > Architectural firm of more than 115 professionals providing creative services developing value for performing arts/entertainment, education, healthcare, development, and mixed-use clients. Operates globally, with offices in the U.S. and China. Among the largest privately-owned firms in the U.S. (top 5-percent). Provides its services to China’s largest development company on multiple projects throughout China.

Category > Corporate Image and Business to Business

Benefits of use > At GBBN, our culture is our brand … it is our promise to every client. Exceptional architecture requires exceptional design, management, and technology. Each client team includes experts from each discipline. Great design is the glue which holds us together. Diversity of talent and passion to do great work assures our success. Our culture is a product of how we treat and respect each other, how we hold personal and professional satisfaction as priority, how we share and communicate, and how we encourage all to give back to our profession and the community. Recruiting outstanding people is always our desire. Retaining them is our success. Go to: www.gbbn.com

Proof of efficiency > GBBN will celebrate in 2008 its 50th anniversary. It has provided architecture, interior design, planning, management, and life safety services on more than 2,500 projects in the U.S. and China in four primary markets: Higher Education, Healthcare, Arts, and Entertainment; Mixed Use Development. In addition, GBBN provides facility information management support and computer-aided facility management (CAFM) services through In4mation, its firm-within-a-firm. GBBN has offices in the U.S. Midwest in Cincinnati, Ohio (main office), and Lexington, Kentucky, and in Beijing, China, and is currently considering additional offices in the U.S. and abroad. It has completed or collaborated on some of the most significant sports, healthcare and cultural facilities in the U.S. It has completed or collaborated on some of the most successful and largest housing and mixed use development projects in China. Go to: www.gbbn.com

Lifecycle phase > Growth

Objective >Increase product awareness
> Positioning
> Build the Brand/Company Image
> Strengthen market position
> Acquire additional consumers/market
Selling proposition > GBBN is the firm of choice for your project that is intended to mark a moment of change or advancement for your organization … to propel you to a new level. Our thinking is progressive. Our process is collaborative. Our designs are inspiring. Our focus is on life needs. Our expertise is specialized. Our capacity is extensive. We compete in a world with no boundaries and create successful architecture for our clients who invest in quality of life for themselves and their community. Go to www.gbbn.com.

Required action of the target group >
For current and prospective clients: To inquire about and ultimately contact GBBN. Preferably, to access www.gbbn.com to learn more.

For current and prospective employees: To reconfirm that GBBN is a place that enables personal and professional fulfillment through great design for interesting and challenging projects.

More > Other forward-thinking design firms that service locally and provide expertise globally.

Competitive advantage >
Culture (team-orientation and service, passion for great design, diversity of talent, commitment to personal and professional fulfillment)

Leadership (within our industry, on our projects, in our communities)

Expertise (global reach with competence in four primary markets: Higher Education, Healthcare, Arts and Entertainment; Mixed Use development)

Stability and Growth (50 years in business, among top 5-percent of architectural firms in U.S. in size)

Key Statistic: Only 2% of architectural firms in the U.S. have over 100 people; the same 2% of architectural firms earn over 90% of available architectural fees.

Additional >

Strengths:
Profile and prestige of completed projects;
Diversity of design, staff and willingness to lead or be an active and contributing team member;
Commitment to our people and the communities in which we operate – providing and exceptional professional and personal experience.

Weaknesses:
Differentiation from our competitors.

Target group - Businesses
Demographic Data: Type of product/service provided > Architectural firm of more than 115 professionals (50 registered architects) providing creative services developing value for performing arts/entertainment, education, healthcare, development, and mixed-use clients. Operates globally, with offices in the U.S. and China. Among the largest privately-owned firms in the U.S. (top 5-percent). Provides its services to China’s largest development company on multiple projects throughout China.
Size/Revenue > Large (more than 10 million USD)
Size/Number of employees > 50 - 200
Customer base > Adults
Psychographic data Character > High-tech, environmentally friendly, innovative, socially conscious, businesses that require architectural services are typically growing. Our best clients are growing businesses that demonstrate an appreciation for quality, exceptional design, and sustainability in the built environment.
Key employees > Administration, management, key decision-makers for architectural services are the most senior leaders in growing businesses.
Behaviouristic DataDecision factors > Leading edge (exciting) design with functionality are key decision factors., ,
Frequency of purchase > Less than once a year
Final decision maker > CEO/Management, key decision-makers for architectural services are the most senior leaders in growing businesses.Target market
Regions > World Wide

Campaign media
Required media elements > Web Design, Print Material, Corporate Identity, Creative use of media, Direct Mail
Budget > 100000 USDObligatory elements
Positioning text > We seek an innovative theme for the company’s 50th anniversary celebration in 2008. This theme will be a binding element for all campaign activities during the year.Obstacles
Main obstacles > For our current and prospective employees: To implement in a manner that strengthens our culture of encouraging a team-orientation, diversity of and passion for great design, and personal and professional fulfillment. For current and prospective clients: To implement in a manner that enables GBBN to break out of the pack of other similarly-sized U.S.-based architectural firms and become a sought-after team member for prestigious and forward-thinking clients and projects.Timing
Start date > Nov 09 2007
Deadline > Nov 27 2007Award & idea license fee
Award > 500 USD
Licence Price > 750 USD for Perpetual idea licence, in addition to award.

*www.studentlamarketing.com nu este organizatorul acestui concurs ci doar intermediar.
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