Pitch-uri cu premii de 2000 $ si parteneriate pe clienti de minim 10 000 €

1.
Brand name: Ford, BP, Dove, American Express, Fanta (brief by Ogilvy Group UK)
Product/service: Ogilvy is looking for a Cause Related Marketing concept to be brought to live through a Branded Content campaign. This can be in support of an existing cause you believe would have relevance to any one or more our brands - Ford, BP, American Express, Dove and Fanta - or a new cause of your choosing….
Category: Any
Target market: World Wide
Award: OgilvyInteractive will select 4 projects to pitch their ideas to the brands during MIPTV 08, the World’s Audiovisual & digital Content Market (8-10 April) in Cannes, France. The winning contestant will receive a partnership deal for an Ogilvy Group UK client project valued at minimum 10,000 Euros.
Deadline: Jan 21 2008
Objective > Challenge
To create a highly motivating, awareness grabbing Cause Related Marketing campaign with global appeal (but which can be exploited locally) and integrity on behalf of one or more of the following clients: American Express, BP, Ford, Dove and Fanta.

The Cause Related Marketing idea can take any form, providing the concept is big enough to allow the client(s) to seamlessly embed their brands into the campaign in a relevant and engaging way.
The Cause Related Marketing idea you create can utilise the power of any one of our brands or several of them, or all of them if you prefer.

Examples
There have been a number of highly successful Cause Related Marketing campaigns which serve as useful inspiration. Yoplaits’ “Save Lids to Save Lives” campaign supported the Susan G Komen Breast Cancer foundation where the company packaged a range of products with pink lids that consumers remitted and in turn Yoplait donated 10 cents for each lid.

2.

Brand name: SRC.SI, rebranding to SRC
Product/service: System Integrations/IT: We are the leading Slovenian company in the field of system integration. We brought together the experience and expertise we have needed to mature into a modern, dynamic company offering solution on the markets of south-eastern Europe. We offer integrated information technology solutions: consulting, engineering, solution development and implementation, software and hardware integration, installing and maintaining systems, training, outsourcing.
Category: Information Technology
Target market: Europe - CEE
Award: 2000 USD
Deadline: Jan 22 2008
Objective:

> Build the Brand/Company Image
> Repositioning
> Rebranding
> Acquire additional consumers/market
> Other: We want to be the trusted advisor of choice for our customers.
Selling proposition >
Our goal: To become the leading IT services provider in south-eastern Europe with a significant global presence.
Our positioning: SRC solves your business problems with the most capable team of IT professionals in SE Europe.
Required action of the target group >
We want the change in perception to reflect that we are:

- the solution to their problem
- a professional, reliable team
- a step ahead of the competition
and that we have very good knowledge and understanding of the various industry sectors.

pentru mai multe detalii despre acest pitch lasati un comentariu la acest post.

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