Conferinta IAA Marketing Innovations 14 mai 2009

14 Mai, sediul IAA House, IAA Young Professionals si Futurelab. Ce au toate acestea in comun? IAA marketing Innovation Conference, un workshop interactiv de o zi ce isi propune sa dezbata provocarile, dificultatile si oportunitatile relatiei client - agentie de publicitate si sa identifice solutii adecvate pentru depasirea barierelor de comunicare.

Discount de 50% prin :

Dan Petre, Manafu, Bobby Voicu, Piticu, Blogatu.

Reprezentanti ai clientilor:

• Vor invata sa comunice cu reprezentantii agentiei si sa ii determine sa furnizeze solutii adaptate la nevoile specifice ale brandului si nu doar solutii pe care modelul de business al agentiei il permite
• Vor acumula un set de “tips & tricks” care sa ii asiste in gestionarea relatiei cu colaboratorii
• Vor intelege importanta orientarii catre nevoile consumatorului si cresterii ROI (Return On Investment) ca puncte principale de focus in dezvoltarea lor profesionala
• Prin participarea la acest fundraiser, ii vor pregati pe reprezentantii de maine ai agentiiilor sa raspunda eficient la nevoile lor

Reprezentanti ai agentiilor:

• Vor invata sa comunice cu clientii pe limbajul lor si sa adapteze solutiile lor strategice la nevoile reale ale clientului
• Vor acumula un set de “tips & tricks” care sa ii asiste in gestionarea comunicarii cu clientii
• Vor intelege importanta orientarii catre nevoile consumatorului si cresterii ROI (Return On Investment) ca puncte principale de focus in dezvoltarea lor profesionala)
• Prin participarea la acest fundraiser, ii vor invata pe clientii de maine sa inteleaga valoarea aportului lor in dezvoltarea business-ului clientului

Restul detaliilor si inscriere la http://www.iaa.ro/Young-professionals/Prezentare-eveniment/70.html

Vrei sa lucrezi in publicitate?

Pana pe 17 august, tinerii care isi doresc sa afle cum functioneaza procesul crearii unei campanii de comunicare intr-o agentie de publicitate se pot inscrie la Atelierele ADfel, un program special de training si workshop-uri la care participantii vor avea ocazia sa interactioneze fata in fata cu o serie de specialisti in marketing si publicitate si sa invete atat din punct de vedere strategic, cat si creativ, cum sa genereze o campanie de advertising si cum sa transforme ideea unei campanii in executii neconventionale. La finalul programului de training, cei mai buni dintre participanti vor avea sansa de a primi o bursa ce consta intr-un stagiu de practica, cu durata de o luna, la una dintre cele mai bine cotate agentii de publicitate din Romania.

Sub conceptul „Esti fresh si iti faci si portofoliu”, in perioada 22-29 august, cei 25 de participanti, grupati in 5 echipe, vor fi antrenati ca in 7 zile sa finalizeze o campanie. Participantii vor primi brief-ul de campanie de la Sonia Micu, Junior Brand Manager, Coca-Cola Light & Coca-Cola Zero, urmand ca partea de strategie sa fie dezvoltata impreuna cu Bogdana Butnar, Senior Strategic Planner, McCann Erickson. Cele 4 zile dedicate procesului creativ vor fi supervizate de Andrei Tripsa, Creative Director Propaganda si Alexandru Dumitrescu, Associate Creative Director McCann Erickson. Coordonarea echipelor din partea IQads va fi asigurata de Costin Radu, Managing Director, IQads. De-a lungul procesului, dotarea tehnica a echipelor va fi asigurata prin instrumente oferite de Apple.

La finalul atelierelor, cele 5 echipe implicate vor trebui sa demonstreze rezolvarea brief-ului intr-o campanie print si propuneri de executii neconventionale. Acestea vor fi expuse in timpul festivalului ADfel pentru a fi votate de catre public, dar si de catre mentori in vederea desemnarii echipei castigatoare.

Cei 5 membri ai echipei castigatoare vor avea ocazia sa lucreze timp de o luna in agentiile care sprijina acest proiect prin oferirea unui stagiu de practica in departamentele de creatie proprii: Cohn&Jansen, McCann Erickson, Propaganda, Sister & Co si iLeo.

Pentru inscriere, doritorii trebuie sa trimita pana la data de 17 august 2008 un e-mail cu subiectul ATELIERELE ADfel la adresa contact@IQads.ro in care sa includa:
- datele personale - nume, data nasterii, date de contact, studii, experienta profesionala (acolo unde este cazul);
- numele campaniei de advertising preferate si motivul pentru care considera ca respectiva campanie este o campanie buna (format: text, max. 1 pagina de document Word, font 12, spatiere la un rand);
- o scrisoare de motivatie care sa raspunda la intrebarea „In ce departament mi-ar placea sa lucrez intr-o agentie de publicitate?”.

Participantii selectati pentru a participa vor fi anuntati in data de 19 august pentru confirmarea participarii. Castigatorii celor 5 stagii de practica vor fi cunoscuti in data de 29 august. Mult succes!

300 euro premiu pentru un pitch de la ŠKODA

Esti innebunit dupa masini?
sau
Nu poti spune ca esti chiar un fan auto, dar te fascineaza publicitatea?
sau
Ai talent si imaginatie?
Atunci pe tine te cautam!

Škoda in colaborare cu Centrul Ceh lanseaza un concurs de creatie publicitara. Nu e un pich pentru agentii. Nu cautam acea reclama tipica, ci o viziune alternativa a brandului Škoda. Ai o luna pentru a veni cu acea propunere care te va face castigator.

PREMIU: 300 euro + tiparirea propunerii tale in brosura program a Centrului Ceh

DEADLINE: 6 aprilie 2008

 

Detalii aici.

Pitch-uri cu premii de 2000 $ si parteneriate pe clienti de minim 10 000 €

1.
Brand name: Ford, BP, Dove, American Express, Fanta (brief by Ogilvy Group UK)
Product/service: Ogilvy is looking for a Cause Related marketing concept to be brought to live through a Branded Content campaign. This can be in support of an existing cause you believe would have relevance to any one or more our brands - Ford, BP, American Express, Dove and Fanta - or a new cause of your choosing….
Category: Any
Target market: World Wide
Award: OgilvyInteractive will select 4 projects to pitch their ideas to the brands during MIPTV 08, the World’s Audiovisual & digital Content Market (8-10 April) in Cannes, France. The winning contestant will receive a partnership deal for an Ogilvy Group UK client project valued at minimum 10,000 Euros.
Deadline: Jan 21 2008
Objective > Challenge
To create a highly motivating, awareness grabbing Cause Related Marketing campaign with global appeal (but which can be exploited locally) and integrity on behalf of one or more of the following clients: American Express, BP, Ford, Dove and Fanta.

The Cause Related Marketing idea can take any form, providing the concept is big enough to allow the client(s) to seamlessly embed their brands into the campaign in a relevant and engaging way.
The Cause Related Marketing idea you create can utilise the power of any one of our brands or several of them, or all of them if you prefer.

Examples
There have been a number of highly successful Cause Related Marketing campaigns which serve as useful inspiration. Yoplaits’ “Save Lids to Save Lives” campaign supported the Susan G Komen Breast Cancer foundation where the company packaged a range of products with pink lids that consumers remitted and in turn Yoplait donated 10 cents for each lid.

2.

Brand name: SRC.SI, rebranding to SRC
Product/service: System Integrations/IT: We are the leading Slovenian company in the field of system integration. We brought together the experience and expertise we have needed to mature into a modern, dynamic company offering solution on the markets of south-eastern Europe. We offer integrated information technology solutions: consulting, engineering, solution development and implementation, software and hardware integration, installing and maintaining systems, training, outsourcing.
Category: Information Technology
Target market: Europe - CEE
Award: 2000 USD
Deadline: Jan 22 2008
Objective:

> Build the Brand/Company Image
> Repositioning
> Rebranding
> Acquire additional consumers/market
> Other: We want to be the trusted advisor of choice for our customers.
Selling proposition >
Our goal: To become the leading IT services provider in south-eastern Europe with a significant global presence.
Our positioning: SRC solves your business problems with the most capable team of IT professionals in SE Europe.
Required action of the target group >
We want the change in perception to reflect that we are:

- the solution to their problem
- a professional, reliable team
- a step ahead of the competition
and that we have very good knowledge and understanding of the various industry sectors.

pentru mai multe detalii despre acest pitch lasati un comentariu la acest post.

 *www.studentlamarketing.com nu este organizatorul acestor pitch-uri ci doar intermediar.
Cei care vor sa participe la acest pitch (concurs) trebuie sa trimita rezolvarea la adresa de email info @ studentlamarketing.com sau sa lase un comment la acest post.
In cazul care o rezolvare primite de www.studentlamarketing.com este aleasa castigatoare, intrega valoare a premiului va reveni proprietarului adresei de email de la care am primit rezolvarea
sau a carui adresa se regaseste in campul ”email” din comentariu.
www.studentlamarketing.com nu incaseaza nici un comision pentru promovarea concursului sau din premiul oferit.
Mult succes.

Concurs 500 USD - 50th Anniversary Theme - GBBN Architects

*Pitch title > 50th Anniversary Theme - GBBN Architects

Brand name > GBBN Architects

Product/service > Architectural firm of more than 115 professionals providing creative services developing value for performing arts/entertainment, education, healthcare, development, and mixed-use clients. Operates globally, with offices in the U.S. and China. Among the largest privately-owned firms in the U.S. (top 5-percent). Provides its services to China’s largest development company on multiple projects throughout China.

Category > Corporate Image and Business to Business

Benefits of use > At GBBN, our culture is our brand … it is our promise to every client. Exceptional architecture requires exceptional design, management, and technology. Each client team includes experts from each discipline. Great design is the glue which holds us together. Diversity of talent and passion to do great work assures our success. Our culture is a product of how we treat and respect each other, how we hold personal and professional satisfaction as priority, how we share and communicate, and how we encourage all to give back to our profession and the community. Recruiting outstanding people is always our desire. Retaining them is our success. Go to: www.gbbn.com

Proof of efficiency > GBBN will celebrate in 2008 its 50th anniversary. It has provided architecture, interior design, planning, management, and life safety services on more than 2,500 projects in the U.S. and China in four primary markets: Higher Education, Healthcare, Arts, and Entertainment; Mixed Use Development. In addition, GBBN provides facility information management support and computer-aided facility management (CAFM) services through In4mation, its firm-within-a-firm. GBBN has offices in the U.S. Midwest in Cincinnati, Ohio (main office), and Lexington, Kentucky, and in Beijing, China, and is currently considering additional offices in the U.S. and abroad. It has completed or collaborated on some of the most significant sports, healthcare and cultural facilities in the U.S. It has completed or collaborated on some of the most successful and largest housing and mixed use development projects in China. Go to: www.gbbn.com

Lifecycle phase > Growth

 Objective >Increase product awareness
> Positioning
> Build the Brand/Company Image
> Strengthen market position
> Acquire additional consumers/market
Selling proposition > GBBN is the firm of choice for your project that is intended to mark a moment of change or advancement for your organization … to propel you to a new level. Our thinking is progressive. Our process is collaborative. Our designs are inspiring. Our focus is on life needs. Our expertise is specialized. Our capacity is extensive. We compete in a world with no boundaries and create successful architecture for our clients who invest in quality of life for themselves and their community. Go to www.gbbn.com.

Required action of the target group >
For current and prospective clients: To inquire about and ultimately contact GBBN. Preferably, to access www.gbbn.com to learn more.

For current and prospective employees: To reconfirm that GBBN is a place that enables personal and professional fulfillment through great design for interesting and challenging projects.

More > Other forward-thinking design firms that service locally and provide expertise globally.

Competitive advantage >
Culture (team-orientation and service, passion for great design, diversity of talent, commitment to personal and professional fulfillment)

Leadership (within our industry, on our projects, in our communities)

Expertise (global reach with competence in four primary markets: Higher Education, Healthcare, Arts and Entertainment; Mixed Use development)

Stability and Growth (50 years in business, among top 5-percent of architectural firms in U.S. in size)

Key Statistic: Only 2% of architectural firms in the U.S. have over 100 people; the same 2% of architectural firms earn over 90% of available architectural fees.

Additional >

Strengths:
Profile and prestige of completed projects;
Diversity of design, staff and willingness to lead or be an active and contributing team member;
Commitment to our people and the communities in which we operate – providing and exceptional professional and personal experience.

Weaknesses:
Differentiation from our competitors.

Target group - Businesses
Demographic Data: Type of product/service provided > Architectural firm of more than 115 professionals (50 registered architects) providing creative services developing value for performing arts/entertainment, education, healthcare, development, and mixed-use clients. Operates globally, with offices in the U.S. and China. Among the largest privately-owned firms in the U.S. (top 5-percent). Provides its services to China’s largest development company on multiple projects throughout China.
Size/Revenue > Large (more than 10 million USD)
Size/Number of employees > 50 - 200
Customer base > Adults
Psychographic data Character > High-tech, environmentally friendly, innovative, socially conscious, businesses that require architectural services are typically growing. Our best clients are growing businesses that demonstrate an appreciation for quality, exceptional design, and sustainability in the built environment.
Key employees > Administration, management, key decision-makers for architectural services are the most senior leaders in growing businesses.
Behaviouristic DataDecision factors > Leading edge (exciting) design with functionality are key decision factors., ,
Frequency of purchase > Less than once a year
Final decision maker > CEO/Management, key decision-makers for architectural services are the most senior leaders in growing businesses.Target market
Regions > World Wide

Campaign media
Required media elements > Web Design, Print Material, Corporate Identity, Creative use of media, Direct Mail
Budget > 100000 USDObligatory elements
Positioning text > We seek an innovative theme for the company’s 50th anniversary celebration in 2008. This theme will be a binding element for all campaign activities during the year.Obstacles
Main obstacles > For our current and prospective employees: To implement in a manner that strengthens our culture of encouraging a team-orientation, diversity of and passion for great design, and personal and professional fulfillment. For current and prospective clients: To implement in a manner that enables GBBN to break out of the pack of other similarly-sized U.S.-based architectural firms and become a sought-after team member for prestigious and forward-thinking clients and projects.Timing
Start date > Nov 09 2007
Deadline > Nov 27 2007Award & idea license fee
Award > 500 USD
Licence Price > 750 USD for Perpetual idea licence, in addition to award.

*www.studentlamarketing.com nu este organizatorul acestui concurs ci doar intermediar.
Cei care vor sa participe la acest pitch (concurs) trebuie sa trimita rezolvarea la adresa de email info @ studentlamarketing.com sau sa lase un comment la acest post.
In cazul care o rezolvare primite de www.studentlamarketing.com este aleasa castigatoare, intreg premiul va reveni proprietarului adresei de email de la care am primit rezolvarea

sau a carui adresa se regaseste in campul ”email” din comentariu.

www.studentlamarketing.com nu incaseaza nici un comision pentru promovarea concursului sau din premiul oferit.

Mult succes.

15 Nov 07 | concurs, pitch | Read on | Comment (1)